In today’s competitive and challenging marketplace companies are asking themselves what they need to do to create a business advantage, stay relevant and grow. In most cases, the answer is to innovate.

The need for innovation has increasingly encouraged companies to turn to universities, not only to work together on one-off research projects but also to forge long-term relationships.

However, for many organisations the concept of working with universities is still new and direct benefits are not clear.

This eBook will help you to understand: 

• why you should consider working with universities
• how collaborations with universities can not only benefit your bottom line but also help you to take a new strategic direction and gain competitive edge
• how to begin, communicate and build successful and long-lasting collaborations