The University of Edinburgh has significant knowledge and experience of the creative economies, particularly gaming, music, the visual arts, film, and graphic design.
Our research also enriches topics including tourism, festivals, and the rich cultural heritage of Scotland and other countries.
Our data-driven expertise is at the forefront of understanding current shifts within the creative industries and can help organisations understand, adapt and thrive in the new normal.
The University specialises in meaningful innovation where the particular combination of expertise, co-creation and creativity has enabled significant impact.
Key areas of expertise
Edinburgh Futures Institute
Edinburgh Futures Institute
collaborates with industry, governments and communities to build a
challenge-led, data-rich portfolio of activity that has demonstrable
ethical, social, cultural, economic and environmental impacts.
Data, Culture and Society
The Edinburgh Centre for Data, Culture and Society aims to support data-led research across the Arts, Humanities and Social Sciences. As new technologies enable us to develop novel methods, scale-up our questions, and tackle interdisciplinary challenges, research is moving in exciting directions.
Digital Influence and Intelligence
The Digital Influence and Intelligence Lab (DIIL) uses digital monitoring and experimental approaches to better understand digital influence. DIIL is a cross-disciplinary University of Edinburgh consortium with International Cultural Relations and M&C Saatchi World Services, based in the Edinburgh Futures Institute.
Experiential AI
Experiential AI aims to support the creation of artistic works using machine learning algorithms and robotics, and to inspire new concepts and paradigms on ethical and responsible AI. Experiential AI develops research on AI futures, science, art and ethics through collaborations with artists, festivals and the AI community.
Future Infrastructure
The Centre for Future Infrastructure (CFI) is a world-class centre of excellence on infrastructure systems. The CFI combines knowledge and expertise within the University’s expertise in engineering, informatics, architecture, social and political studies and business school.
Technomoral Futures
The Centre for Technomoral Futures at Edinburgh Futures Institute is a home for developing more constructive modes of innovation: innovation that preserves and strengthens human ties and capabilities; that builds more accessible and just paths to public participation in the co-creation of our futures; and that reinvests the power of technology into the repair, maintenance and care of our communities and our planet.
Tourism, Technology & Data
The Tourism, Technology & Data Cluster focuses on the strategic application of technologies in tourism and hospitality, and data analytics. Equipped with interdisciplinary research experience spanning multiple areas, such as digital marketing, statistics, big data analytics, artificial intelligence and machine learning, the cluster aims to generate impactful research and actionable, data-driven insights to support businesses operating in the tourism sector.
Traveltech
Traveltech Scotland is already transforming the experiences of tourists and their hosts. Traveltech Scotland is facilitating a bolder application of traveltech, leading the way to a cleaner, greener and more inclusive Scotland. The priority is to help the Scottish tourism sector make a sustainable recovery from the devastating effects of the pandemic through technological innovation.
Head of Business Development
College of Arts, Humanities and Social Sciences
Edinburgh Innovations
