" /> Tourism receives hi-tech boost to help smooth road to recovery — Edinburgh Innovations

A new organisation has been launched with Edinburgh Innovations’ support to help Scotland’s beleaguered tourism sector make a sustained recovery driven by technological innovation.

Traveltech for Scotland will build a support network for travel technology pioneers whose ingenuity could help turn the tourism sector around following the devastating impacts of Covid-19.

The venture will create opportunities for businesses, including digital tour operators, online booking providers and companies developing robotic devices that improve the hotel experience.

Linking tourism and tech

It will deliver an online community, industry events and a digital marketplace, connecting tourism businesses with Scotland’s traveltech expertise to address the sector’s challenges and help boost economic recovery.

The £342,000 initiative – funded via the Scottish Government and Scottish Enterprise – will also tap into Scotland’s research excellence and seek to nurture the country’s tech graduate talent.

“The tourism and hospitality sector has been hit hard by this pandemic and we do not underestimate the crisis this has created. Protecting jobs and businesses is a key focus of the Scottish Government’s efforts to respond to the pandemic.


“As we start to see more and more of the sector re-opening, the launch of Traveltech for Scotland will support the sector further in its road to recovery. I welcome this innovative approach and look forward to seeing how the community is strengthened as a result.”


Scottish Government Cabinet Secretary for Rural Economy and Tourism, Fergus Ewing.

EI delivery

Traveltech for Scotland is initially a three-year project funded under Scottish Enterprise’s Cluster Builder programme – supported by the 2014-20 European Structural and Investment Fund through a programme of jointly funded projects with the European Regional Development Fund (ERDF), and managed by the Scottish Government.

EI helped deliver the successful bid for funding.

Joshua Ryan-Saha has been appointed Director of Traveltech for Scotland, having previously been the University’s Data Driven Innovation Lead for Tourism & Festivals.

He and his team will be hosted and supported by the Edinburgh Futures Institute, which is working with Scotland’s technology and tourism businesses to support inclusive economic growth across Scotland. EFI is one of the five Data-Driven Innovation Hubs established under the Edinburgh and South-East Scotland City Region Deal.

“It is in these moments of great crisis that new ideas are born.


“The travel industry faces unprecedented challenges and we need to invest now in traveltech to build a better, more resilient and sustainable future for Scotland’s travel industry.”


Joshua Ryan-Saha, Director, Traveltech for Scotland.

‘Build back better’

The Chief Executive of Scottish Enterprise, Steve Dunlop, said he was confident traveltech could support economic recovery in communities that rely on tourism and help the sector to “build back better” by developing sustainability and resilience.

“By bringing together our digital and visitor economies, there’s a real opportunity for the Scottish technology sector to lead the way in creating innovative solutions to the challenges faced by the tourism industry on a global scale.”


Steve Dunlop, Chief Executive, Scottish Enterprise. 

Covid recovery

Covid-19 has impacted heavily on the travel, tourism and hospitality sectors, forcing redundancies and reduced operations for airlines, hotels, bars, restaurants and tech businesses, and leading to the cancellation of Scotland’s major events and festivals in 2020.

In 2018 Scotland’s tech industry was valued at £4.9 billion, with over 100,000 people employed in the sector. Demand for tech recruits continues to grow rapidly: it is estimated that Scotland needs around 13,000 new people to work in tech every year.

The CEO of the Scottish Tourism Alliance, Marc Crothall, said the launch marks a vital step forward in providing Scotland’s tourism businesses access to new technology solutions, which can build customers’ trust around virus control and safety.

“It will offer reassurance that challenges can be overcome to aid a sustainable recovery for the industry and, I hope, put Scotland on the map as a leading destination for travel technology.”


– Marc Crothall, Chief Executive Officer, the Scottish Tourism Alliance.

A total of up to £342,000 has been allocated towards creating a Cluster Builder for traveltech in Scotland over three years. The ERDF contribution is up to £171,000.

Related links

Traveltech for Scotland